“Business calls come first.”
“15-hour days make it impossible.”
“Must. Have. Sleep.” (Valid.)
We can safely say we’ve heard it all when it comes to the reasons (er…excuses) businesses list for not having time for social media. Honestly, we’ve probably used a few of those ourselves at one time or another. Guilty as charged. While we didn’t find you a missing hour in the day, or a Time-turner a la Hermione Granger in Harry Potter (that’s still in beta), here are five reasons and a lot of motivation to keep your social media momentum going (or start it).
1.If you don’t, someone else will. Chances are slim that your industry competitors aren’t trying their hand (and possibly winning) at social media, and by extension, selling their product and engaging with customers. When you put it that way, are you really going to let them dominate the conversation? Didn’t think so.
2. You can’t afford not to. Remember #1? They’re taking a piece of your social media pie and serving it up a la mode to the customers you missed out on. With a cherry on top. The only upside to being late to the game? Research what your competitors are doing, what they’re doing well and the structure to start building your own best practices recipe.
3. You’re the expert! Yes, you. Especially if you’re shaking your head saying, “everyone must know what I know.” Let’s have a reality check: You’re an expert at something and other people don’t know the information like you do. This is your time to shine and position yourself as the expert; your business’ social media jam-packed full of (engaging) content reinforcing this is a no-brainer.
4. Tools exist to help you. Social media might seem like it’s cooked up in a lab somewhere using an algorithm longer than Pi. However, getting started doesn’t have to be that complicated and there’s a wide variety of paid and free tools available to help you make it faster and easier. (Hmm…maybe we did just find that extra hour in your day.)
5. Why not? Get a little creative. Take a chance. Think there’s no way in the world that your industry translates to Instagram? That sounds like a challenge to try it out, think outside the Instagram box and see if that holds true. Have a team member who’s super-passionate about why it could work? Let them. You just might be onto something and a trendsetter in your industry. Now that would be some pretty good results right there.
