It’s that time: Let’s get ready for your social media post planning! I’ve specifically got March social media content on the brain right now for FunnelCake, but I’m already working into June with some clients, so it just depends where you’re at. (On that note: Whether you’re in March, May or August, check out the “What to Post on Social Media” blog post for month-specific inspiration and ideas!)
On the note of creating social media content, we’re going behind the scenes on FunnelCake’s Instagram content strategy today. Translation: The why behind what I post, and what it means for my audience and I! As I was speaking with a prospective client today, we were discussing the challenges of Instagram, particularly for industries that might not have a physical product to showcase. It can be very difficult to get creative and create social media content that shows more than just working. (In this case, I know no one wants to see daily posts of me working at my makeshift desk, unless you’re my mom!)
A Little Backstory:
In winter 2019, I reworked FunnelCake’s Instagram content, and broke it down to six types of posts I wanted to feature in a given week (or longer, depending on the week). I had a social media content plan in the past, but I wasn’t as rigid about the specific style of the photos. Over the past nine months, that routine has been helpful in guiding my Instagram posts, and has also helped me stay organized and efficient.
So, Now I Switched it up Again!
Wait, what? Yup, there were a few things I wanted to change up. I didn’t scrap the entire plan, but have recently started modifying a few of the post types for things like education, more flexibility for me (whew!) and what my audience responds to.
Which Things Did I Specifically Change (And Why?)
I thought it might offer others some planning insight to walk through my process together so that I can show you:
- The original 2019 content change up (Even if you were following me on Instagram, you might not have identified the pattern for the past year, but now you won’t be able to un-see it!)
- Which pieces were working…and which weren’t
- What that Instagram content change-up process looked like for me (Hint: LOTS of erasing on a piece of paper!)
Now, that will give you some insight into FunnelCake’s social media plan, but more importantly, you’ll see how you can also sit down and take a look at your own social media content to do the same thing!
Want to Check it Out?
Head on over to the Facebook Group for the video walk-through!
Weekly Bite-Sized Social Media Action Item
In the spirit of a new month ahead and content planning, this week’s social media quick-win is all about March social media content planning. Spoiler: It’s going to make you feel relieved if you haven’t already begun planning your content. You know where to find it: Head over to the Facebook Group, and if you aren’t already a member, just request to join!
Social Media Terminology: Grid
Is it a framework? Is it unplugging and not being reachable? What in the world does “grid” refer to in a social media context? (Spoiler: It’s also platform-specific!)
In social media, you’ll often hear the word “grid” specifically to reference the photos you upload in the standard Instagram post creation area. It really just refers to the photos and videos you upload there (not including IGTV, Instagram Stories, etc.). When you look at those photos on your Instagram profile, they do lay out in a grid style, with three posts in a row. So, when you see it that way, “grid” is a pretty accurate description (Whew! Logic isn’t always the case when it comes to social media terminology, but in this case, it is.)
These are some of the ways you might hear the term “grid” used in context:
- “I love the look of your grid!”
- “I’m changing up my grid.”
See? That one isn’t too bad. You may not hear people in day-to-day life referring to a “grid,” but in case you do, or you’re hanging out with marketing industry people, now you’ll know what they’re referring to!
